Travel and tourism industry is one of the largest sectors, well-known for its widespread operations. Since the industry is getting more competitive day-by-day, each travel business is bound to adapt to the latest technologies in order to maintain its edge in the industry. That is why it is impossible for the travel agencies to imagine their existence without web-based travel distribution platform.
Online Travel Agency or OTA approach and robust travel distribution platform have been shaping the travel management companies across the world. B2B, B2C platforms, and corporate modules let the travel agencies satisfy the demands of their clients with the help of the travel distribution platform.
Travel distribution software is a system that permits the travel agents to book travel products or services online. B2B platforms can enable the travel services to make a reservation from the system. Top travel technologies build web-based travel distribution platform having some salient features, such as:
Pricing and Availability
Having access to the service list is not enough; your travel partners should have access to pricing as well. Each price list includes the price of the basic service along with the additional services- supplements, reduction, and discounts. When a service is designed to be availed through the addition of allotment, enabling the travel associates to book the service instantly. If there is no allotment, the travel associates can click on “Send Enquiry” option. If you are an administrator and you have the disabled booking for certain dates, associates, and customers, they will not be able to book or view the services.
Promotional Special Offers
With the help of a reliable travel distribution platform, you can view your promotional special offers in a system that enables your travel partners to use them. In this way, you will be able to generate demand and increase sales.
Different Pricing Levels
If you are one of those travel agents that prefer having different pricing level for different partners, you can define it in the back office. For instance, you are targeting three different markets in the United States, United Kingdom, and Asia; you would have the facility of adjusting the process by adding different pricing level to each market. The travel service providers will be able to get the price based on the market they are dealing with. In this way, the travel agents will be able to make the price predefined for them. It is a great marketing tool that helps the travel b2agents increase, assist and reward their travel associations or partners.
Entering Reservation & Reservation Management
Travel booking interface is developed to ease the instant reservation process when the services or products are available and information about the services (price, special offers etc.) are being displayed. The overview of the accomplished booking can also be available. It indicates that the system will let the administration and travel agents track the booking status and manage them effectively.
Travel agents will be provided with all the relevant documents that enable them to provide their clients with the same documents. A well-supported system connects the tour operators and the tourist agents. When an agent is making a reservation, the provided document depends on the initiative taken by the agency and their travel partners or associations. When a request is sent, the next steps will follow automatically. When the booking process is completed, an invoice will be generated and sent automatically. This process can be made customized based on the requirements. Apart from these, the travel agents will get an overview of all the available documents to build and maintained to connect to the reservation system. This reservation system can be forwarded to be printed for the customers.
Reliable and Effective Travel Distribution Platform
No matter whether you own a B2B, B2C, or corporate module company, every online travel portal development company requires a reliable and effective travel distribution platform. Without a travel distribution channel, it is difficult for a travel portal to survive in this competitive industry. Before choosing on a particular platform, you should try to explore more about the platform. In this context, one thing should be remembered. There are many travel portal development company that can provide you with travel distribution platform. But, every company is not capable of providing quality services. So, you should hire only the best one for your project.
These days, no industry can deny the dominance of digital marketing. The travel industry is no exception at all. The emerging search landscapes require new SEO tactics and multiple ways to integrate SEO with other relevant channels. In the year 2017, (2018 Travel and Hospitality Industry Outlook) travel industry gross booking crossed the milestone of $1.6 trillion across the globe. An increase in the non-brand searches is drawing the attention of the SEO experts. These non-brand searches are called “category searches” which provide immense opportunities for the SEO campaigns.
In this article, we are going to discuss how to optimize travel portal properly to secure a top rank in the search engines. But, first of all, it is important to understand the travel SEO.
A Clear Insight into Travel SEO
Search Engine Optimization or SEO is a method of gaining better visibility. But, only being found on Google is not enough, if you want to convert your visitors into potential customers, your SEO technique should be based on research, discussion, shared information, recommendations, and customer reviews. Google has identified four “micro-moments” to define four major opportunities for your travel agency. Every time, you need to come up with an SEO strategy that can improve the visibility of your travel portal.
How to Optimize Travel Portals in Search Engines
The process begins with keyword analysis. Most of the travel portals tend to select the generic keywords associated with the travel industry. But, there is another thing that should be considered. Competition is really high in the case of these keywords. It would be a wise decision to select the keywords having medium or low competition. You should also look for a long tail keyword. For instance, you can use “air tickets to London in July” instead of “air tickets” or “air tickets to London”.
Once the keyword research is done, you need to start working on meta-tag, meta-description, and selected keywords. These parameters will help the search engines to know more about your website and your business.
In the next step, you should come up with relevant and informative contents and optimize them properly. The contents should be placed with the right keyword density (almost 2.5%) to gain maximum visibility for your online travel booking system. Apart from these, you should place the image tags, H1 and H2 properly.
It is really important to identify the right target audience for your travel business. Next, you should try to garner information about your target audience. Draft a marketing strategy keeping in the mind the requirements of your target audience. Social media should also be used in the most effective and tricky way. Try to communicate with the potential customers and try to make them visit your blog and if you can impress them, ask them to write a few comments for you.
Don’t forget to include the most useful social media tools in your SEO strategy. You should use Facebook, Twitter, and Pinterest in the most constructive way. Regularly post interesting and interactive visual contents in platforms like YouTube along with an organic description and right keywords.
Your content should provide the information exactly what your target audience is looking for. You can ask your customers to share their interesting stories as it will connect your brand to the customers in a more effective way. If you can build a community in this way, it will be an added benefit no doubt.
If your target audience is divided into multiple groups, then you should set different strategy for each group of customers. You can also plan a loyalty program for your existing customers and the one you are targeting.
Many travel agencies buy ad space in the major travel blogs and travel inventories. You can generate guest posts to establish your existence and importance in the travel industry.
Ensure Top Rank in the Search Engines
If you really want to see your travel portal on the top of the search engines, you should understand the entire journey from coming to your portal to becoming one of your potential customers. Selecting the right keywords for every step is of immense importance. To assure your portal’s top rank in the search engines, you should assign an expert SEO service.
Is there any travel agency that does not know about API XML integration? In this digital era, it is not possible for any travel agency to survive without API XML integrated travel portal. API acts as a “translator” that connects the travel agencies with their potential customers. API integration allows different compatible formats or programming languages. It helps an online travel portal to showcase the item data, choices, booking status in HTML and utilizes XML as a markup dialect in order to pass on the solicitations.
Before delving into the details, let’s try to explore more about XML.
All about XML
XML can be defined as a medium of writing messages and connecting to other devices. It is able to make interaction among multiple devices. You might be curious to know how the process goes on. Let’s have a quick glimpse of the workflow:
Travelers search for the services they need, find your portal, and come to visit it. The portal generates an XML message to send it to the travel services like airline service providers, hotels, and other travel services. The purpose of this message is to ask for the search results as per the search made by the travelers.
After receiving such message, the service providers use an XML response system to offer the travel agency the best search results along with all the information in detail including price and availability etc.
The travelers book a service which they think is the most convenient one for them. Once the booking is made by the travelers, the portal again will send an XML message to the service providers with a list containing the details of the customers. When the services receive this message from your end, they reserve the requested service and send you booking confirmation along with booking details. XML integration centralizes the entire directory management, increases the number of the travel distribution channels, and cares about the personal savings.
All about Application Programming Interface
Now, let’s head towards our next discussion- Application Programming Interface or API. This is a series of web services that you can use through hypertext transfer protocol. It can help you execute a remote system in order to host a requested service. Once API integration is executed through XML connectivity, then this is called API XML integration. It offers a number of benefits, such as:
Benefits of API XML Integration
- It develops and maintains travel inventories or directories
- This API helps in branding and marketing-oriented initiatives by concealing the real information about the actual API providers.
- It can integrate more than one API data into one single web-based system to provide the end users with a better inventory.
- It is compatible with different platforms and therefore, it can allow a portal to customize the API as per the requirements only in a few minutes. As per several surveys, almost 38% people avoid engaging with a travel portal that offers boring and irrelevant content. So, when your travel platform is customized, you will be able to provide your travelers exactly what they like or require.
- API XML integration is neither expensive nor time-consuming. It is a free open standard that you will be able to use at any time. Apart from this, the integration process is simple, easy, and quick.
- With API XML, you can integrate any third party tool. You can use it to integrate GPS API, bus API, flight tracking API, tour API etc. It differs from other platforms as you can use it to integrate multiple APIs into one single point. It. Of course saves time, money, and resources.
API XML integration
API XML integration is the safest way of running an online travel agency without any hassle. You can market your portals by providing appealing offers in order to gain more leads. As you will be provided with the complete access to the main database, your customers would not be able to know vital information about the real provider. Moreover, the inventory or the directory is maintained while the customers’ data remain secure and safe.
Besides the benefits discussed above, API XML integration brings in a number of other benefits as well. It can provide ROI immediately. As it offers easy markup tools, you can deal with a centralized inventory system as well.
There are many types of GDS API among which Galileo GDS API integration and Amadeus GDS API integration are the most popular ones. Today’s blog is going to unveil a comparative study between these two demanding GDS API integration. Let’s try to find out salient features of GDS API integration which are common to the major GDSs like Amadeus, Galileo, and Sabre GDS API Integration:
No one can deny the fact that information technology and travel industry have become inseparable nowadays. Paper airline tickets are now things of past. The revolutionary changes in electronic processing technologies have come up with GDS API integration.
- Offers Connection Flexibility
- Comes up with worldwide Inventory
- Avails B2B and B2C achievable
- Provides the purchase version of travel services
- Offers better data integrity
- Access to all travel portals
- Avails agents with the best fare and commissions
- Singled windowed interface integration
- Avails easy connectivity along with content mapper
- Effectively maintains the communication between the travel services and the agents
- Introduces new distribution channels open to inventory
Galileo GDS API Integration
Galileo GDS API integration is one of the highly demanding global distribution systems across the world. It has a remarkable contribution to the airline and hotel booking system. Simple XML structure and protocols have been used to reduce the cost sustained by hardware and telecommunication setups. It also reduces the cost of support and developmental costs by using Galileo GDS commands. Galileo is able to connect to the airline booking systems of the leading airline services. It also offers desktop solutions and XML services to connect with a single API.
Let’s have a quick look at the key features of GDS API integration
- Online travel portal development (B2B, B2C, B2B2C, corporate modules)
- Single or Multiple PCC interfaces
- Flight Reservation System
- Hotel Reservation System
- Bus booking services
- Car booking services
Amadeus GDS API Integration
Amadeus API has been designed for those travel agencies in particular who are eager to develop their travel portal rather than using the other available solutions. With Amadeus, a travel agency can develop their own customized applications that linked to a stable and secure dialogue. Amadeus API is based on a simple infrastructure and it is easy to set up.
It only requires the support of industry-standard communication protocols. It can help the travel agencies to conquer a marketplace where they can reach the potential customers. It has been said that Amadeus offers the biggest GDS across the globe. It helps the travel agencies to compile several requirements of the travelers while it also controls the budget.
Key features of Amadeus GDS API integration:
- Quick responsive system
- Easy integration
- Backwards compatibility with future API proxy versions
- Fully scalable & reliable
- Minimal maintenance requirements
- Stable interface
- No need for screen parsing
Similarities & Differences between Galileo & Amadeus GDS API Integration
In both Galileo and Amadeus GDS setup, the main goal is to satisfy the demands of the modern travelers. In both of the cases, each trip planning is supposed to start with price searching flowed by the booking process and the actual issuance of tickets including all the essential complementary services, such as the change management, check-in deals, misc offerings etc. For any travel agency, selling flight and hotel tickets are the most important things in terms of benefits while the services need to survive this competitive market.
Now let’s come to the differences between Galileo GDS API integration and Amadeus GDS API integration. The main difference can be found in the ticket re-validation. Amadeus helps the online travel agencies to offer additional services such as local time airport orientation maps, weather reports, and metro maps. Galileo GDS API integration is a bit different and it uses only the last names of the airline passengers and the booking codes to offer the travel agencies access to the information required for them. Galileo can provide access to its terminal.
A Final Takeaway
Both Galileo and Amadeus GDS API integration offers a different set of advantages. They have some similarities and some differences. It is impossible to identify which one is the best. Each business is different from the rest, in its nature, mission, and vision. GDS API should be determined on the basis of the nature, requirements, and priority of a particular business. Therefore, before choosing between Galileo and Amadeus GDS API solution, it is important to understand the requirements of the business and the target audience as well. Also, read how to identify the best travel portal development company in India?
With the advancement of time and the progression of the technology, our lifestyle is also going through massive changes. To keep up with these socio-economical changes, the world of business is also changing rapidly; travel industry, of course, is no exception. These days, the passion of traveling is remarkably increased in some countries, such as India. Apart from leisure trips, the number of the corporate trip is also rising. Therefore, it has become a daunting task for the travel agencies to fulfill the requirements of the modern travelers. Herein lays the importance of the best travel portal development company in India.
Best travel portal development company in India
There are many companies which are providing travel portal solutions. While this availability of travel portal development company is helpful for the travel agents, sometimes, it is confusing as well. Often travel agents get confused over choosing the best travel portal development company in India. The basic function of a travel portal development company is to provide the online travel agencies with the best travel portal solutions. In a broader sense, travel portal solution is a travel booking system based on web applications. It is important to keep in the mind that every travel portal development company might not be efficient enough to meet your expectations. Then, how should the travel agencies find their perfect IT partners? There are certain factors that can help the travel agencies to identify the best travel portal solution, providers. Let’s try to explore the factors:
Popularity in the travel industry
If a travel agent wants to conquer the market, they should be hiring the right travel development company. A company that pops in the search result is no doubt enough popular in the travel industry. Therefore, it is important to visit the companies which come to the top positions in the search engines. Next, these websites should be visited one by one and the travel agencies should minutely inspect their services and customer reviews.
Travel portal development company experience
Experience plays a key role in every field. An experienced travel portal development company knows how to deal with the latest XML API technology and how to provide their clients with the most-effective travel portal solutions. Since they are serving the industry for ages, they know exactly what appeals to the travelers and which things can make the travelers frustrated. Apart from this, an experienced company always keeps up with latest technology trends.
Travel portal development company portfolio
The portfolio is a section that reflects the standard and efficiency of a travel portal development company. The travel agencies should go through each of the projects showcased in the portfolio to understand what type of projects they have dealt with and which technologies they prefer the most. It should also be noticed whether the projects they’ve delivered are mobile-responsive and mobile-friendly or not.
Maintenance Tech Support for Travel Agency
Getting a functional travel portal is not enough; it should be maintained properly all the time. Reliable travel portal development companies should provide the travel agencies continuous tech support and maintenance for a considerable period of time.
Code samples before finalizing travel portal development contract
A travel agent should not forget to ask for some code samples and reviews before finalizing travel portal development contract. These code samples should be reviewed minutely, obviously, if it is possible. It would be better to talk to the company about the Amadeus, Galileo, and Sabre GDS API integration services. It can help the travel agencies to explore more about the company.
Travel portal development cost
Price has always been a concern for the travel agencies. Everyone wants the best travel portal development service within budget. Therefore, a travel agency should compare services and price of different travel portal development companies and select the most reasonable and best services.
Other things that should be taken into consideration:
- Any award the company had received for their previous projects
- Total number of successful projects
- Total white label travel portal development
- Total customize tour cms development
- Total hotel APIs Integration
- Total flight APIs Integration
- Total GDS integration on several projects
- Total Amadeus GDS API Integration
- Total Sabre GDS integration
- Total Galileo GDS API Integration
- Total Payment Gateway Integrations
A Final Takeaway
Online travel portal benefits both the travel agencies and the travelers. It helps the travel businesses offer standard services within a few minutes and the travelers, on the other hand, can get everything related to their trip done by some simple clicks or taps. Everything will go well only when the travel portal will be flawless, user-friendly and appealing. Therefore, it is very important to assign only the best travel portal development company in India that can do justice with the project. Also, read Galileo and Amadeus GDS API integration for travel agency benefits a comparative study 2018